WhatsApp has introduced new pricing structure for API / automated whatsapp messages. Charges are based on different categories. How it is categorized is explained below.

Categories:
Automated WhatsApp messages are categorized with one of the following categories:

• Marketing — Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

• Utility — Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

• Authentication — Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

• Service — Service conversations help you resolve customer inquiries.

The charges will be calculated based on the end user’s phone number country code.

Rates:
Here is the newly introduced pricing per automated WhatsApp Message sent by app – Rate Card